Privacy, in plain language

Last updated July 21, 2026

What we collect when you just read

Cloudflare Web Analytics gives us aggregate traffic counts without cookies, fingerprinting, or cross-site tracking. We also offer optional Google Analytics 4 so we can understand visits, popular pages, referrers, devices, and how people use the site. Google Analytics runs only if you choose "Accept analytics."

When accepted, Google Analytics may set first-party _ga cookies for up to one year after your last visit. Our GA4 property keeps event and user-level data for 14 months. Advertising storage, Google Signals, and ad personalization stay off.

Your analytics choice

On your first visit, you can accept or decline Google Analytics. If you decline, the Google tag does not load and no Google Analytics cookies are set. You can change your choice at any time through "Privacy choices" in the footer. Cloudflare's cookieless aggregate counts continue either way.

What we collect when you give it to us

If you email us or (in the future) subscribe to a newsletter or use a contact form, we receive what you send: your email address and your message. We use it to reply and to send what you asked for, and nothing else.

What we don't do

• We don't sell personal information.
• We don't run third-party ad-tracking cookies.
• We don't require any personal information to see our data.

Optional services

Some pages offer optional services from partners (for example, connecting with a local care advisor). Those are clearly labeled, and anything you submit there goes to that partner under its privacy policy. We will tell you before you submit.

Questions or requests

To ask about, correct, or delete anything you've sent us: contact us.